Finding Your Voice: Embrace Uniqueness for Online Success

Keith Bresee (Aka TheMajor.eth) // May 22  

What if I told you that the secret to captivating content is being authentically you? Yes, embracing your unique personality, quirks included, can make all the difference.

Imagine having content that truly resonates with readers, where you’re celebrated for being yourself and not being judged. Picture being able to constructively handle negative feedback and convert it into growth opportunities.

Let’s embark on a journey to discover your unique voice. Together, we’ll overcome the fear of judgment, celebrate your individuality, learn to handle criticism constructively, and stay true to oneself while maintaining professionalism. Prepare to stand out in the digital world like never before.

In the process, you’ll not only carve a unique space for yourself but also form genuine connections with your audience who will appreciate your authenticity. Let’s be “Youer than You” in the words of Dr. Seuss and let’s start right now.

Identifying Your Strengths and Weaknesses as an Individual

Begin by taking stock of your strengths and weaknesses as an individual. Are you naturally witty or more analytical? Do people often compliment your storytelling abilities or appreciate how well-researched your content is? Embrace the qualities that make you stand out from others to craft content that truly resonates with readers.

Celebrating What Makes You Uniquely Yourself

Rather than trying to fit into someone else’s mold, celebrate what makes you uniquely yourself. Utilize your comedic strengths in writing to make an impact and captivate readers. If vulnerability allows for deeper connections with readers on personal topics like mental health or relationships, lean into those moments without fear of judgment.

  • Action Step: Make a list of at least five qualities that make you stand out from other content creators in your niche.
  • Action Step: Brainstorm ways to showcase these qualities within the content pieces themselves (e.g., using anecdotes or examples).

In embracing our unique personalities and incorporating them into our work as content creators, we not only set ourselves apart but also forge genuine connections with audiences who appreciate authenticity over conformity. As author Dr. Seuss once said: “Today you are You; that is truer than true. There is no one alive who is Youer than You.”

Overcoming the Fear of Judgment

One major obstacle that content creators face when trying to find their voice is the fear of judgment from others. This can be paralyzing and prevent you from fully embracing your unique personality in your work. Nevertheless, to truly make an impact and stand out, it’s imperative to surmount any trepidation of being judged.

Dealing with Negative Feedback Constructively

Negative feedback is inevitable when putting yourself out there online, but it doesn’t have to hold you back. Instead of dwelling on criticism, use it as an opportunity for growth by evaluating its validity and learning from any constructive points. Remember that not everyone will agree with or like everything you say or do – focus on those who appreciate your authentic self.

Building Resilience Against Criticism

Construct a strong self-image and assurance in your skills to cultivate resilience against criticism. Surround yourself with encouraging people who believe in you and your work, and recall why you began creating content to begin with. Additionally, consider reading books such as “Daring Greatly” by Brene Brown which explores vulnerability and courage amidst potential judgment.

Tips for Building Resilience:

  • Maintain perspective: Recognize that negative comments are often more about the person making them than they are about you.
  • Practice self-compassion: Treat yourself with kindness and understanding when facing criticism, just as you would a friend in a similar situation.
  • Create boundaries: Limit your exposure to negative feedback by setting aside specific times to read comments or engage with your audience, rather than constantly checking for updates.

Finding Your Voice is an ongoing journey that requires courage and resilience. By overcoming the fear of judgment, you can fully embrace your unique personality and create content that resonates with those who appreciate authenticity – ultimately leading to success in the crowded online space.

Being Unapologetically Yourself

When creating content, it’s crucial to be unapologetically yourself – even if it means turning some people off. By doing so, you’ll attract loyal followers who genuinely connect with your message and brand because they resonate with the real version of you. Embracing your authentic self may seem daunting at first, but the rewards far outweigh any potential losses.

Balancing Professionalism While Staying True to Oneself

Maintaining a balance between exhibiting professionalism and staying true to oneself can be difficult. However, it is possible to maintain a polished image while still showcasing your unique personality traits. For example, consider incorporating personal anecdotes or sharing relevant experiences that demonstrate both expertise and relatability in your field. Take calculated risks to voice your opinion on industry topics, ensuring that they are well-supported and informed.

Accepting Potential Losses for Greater Gains

  • Risk alienating some: It’s important to accept that not everyone will appreciate or agree with everything you say or do when being true to yourself online. This might result in losing a few followers or customers along the way.
  • Gaining loyal supporters: On the flip side, those who resonate with your authentic voice will become fiercely loyal fans of your work—these individuals are more likely to engage with and share your content as well as support any products or services you offer.
  • Creating a memorable brand: By being unapologetically yourself, you’ll create a unique and memorable brand that stands out from the competition in today’s crowded online space.

In essence, don’t be afraid to showcase your true self when creating content. While it may result in some losses, the gains will far outweigh them as you build an authentic and loyal following that appreciates your unique voice.

Standing Out in the Online Space

In today’s overcrowded online world, blending in gets forgotten while standing out gets remembered. To make a lasting impression and grow your business, it’s essential to embrace your uniqueness instead of conforming. Let’s take a look at some successful personalities who have managed to stand out among competitors by embracing their individuality.

Analyzing examples of standout personalities

  • Gary Vaynerchuk: Gary is known for his no-nonsense approach and raw honesty when discussing entrepreneurship and marketing strategies. His unique voice has helped him build an extensive following across various platforms.
  • Marie Forleo: Marie uses her charismatic personality and humor to engage with her audience on topics related to personal development, business growth, and creativity. Her authentic self-expression has led her brand to become widely recognized.
  • Seth Godin: Seth stands out through his thought-provoking insights on marketing, leadership, and innovation. His concise writing style allows readers to quickly grasp complex ideas while appreciating his distinct perspective.

Strategies for making an impact online

To emulate these standout personalities’ success in finding their voice, consider implementing the following strategies:

  1. Showcase Your Unique Traits: Identify what makes you different from others in your niche or industry – whether it be expertise or life experiences – then incorporate those aspects into your content creation process.
  2. Create Engaging Content: Focus on producing high-quality, informative content that resonates with your target audience. Employ storytelling tactics to capture the attention of your readers and encourage them to return.
  3. Be Consistent: Establish a consistent posting schedule and maintain your unique voice across all platforms. Consistency is key in a bustling digital landscape, helping to establish an identifiable brand image and making it simpler for your supporters to spot you.

Finding your voice is essential for standing out among competitors and building a loyal following of engaged customers who appreciate what makes you uniquely yourself.

Utilizing Resources for Finding Your Voice

Finding one’s voice can appear to be a challenging undertaking, yet there are numerous assets accessible to help en route. From insightful books and podcasts to seeking mentorship or coaching, these tools can provide guidance on understanding how others perceive us and identifying our unique traits worth showcasing.

Books and Podcasts for Self-Discovery

A great starting point is Sally Hogshead’s book “How the World Sees You”. This resource helps you discover what makes you fascinating to others and provides actionable advice on leveraging those qualities in your content creation. Another excellent tool is Derek Halpern’s Social Triggers Insider podcast, where he interviews experts from various fields about psychology, marketing, and personal growth.

Seeking Mentorship or Coaching to Develop Your Voice

If you prefer personalized guidance in finding your voice, consider seeking out mentors or coaches who specialize in helping people develop their unique style. These professionals can offer tailored advice based on your strengths, weaknesses, goals, and audience preferences. To find a suitable mentor or coach:

  • Ask for recommendations within industry-specific groups or forums;
  • Browse online directories such as LinkedIn;
  • Contact successful content creators whose voices resonate with yours; they might be open to sharing insights through informal conversations.

Incorporating these resources into your journey towards finding your voice will make it easier than ever before. Remember that embracing authenticity takes time – don’t rush the process. Instead, focus on learning from these resources and applying their lessons to your content creation efforts consistently.

Consistently Expressing Your Voice

Once you’ve found your unique voice, it’s essential to consistently express it across all content platforms. This will help solidify your brand identity and make a lasting impression on followers who are drawn to authenticity. In this section, we’ll discuss how to adapt your voice for different content formats and maintain consistency in tone and messaging.

Adapting Your Voice for Different Content Formats

Different content formats require varied approaches while staying true to your authentic voice. For example, writing for social media may necessitate shorter sentences and more casual language compared to long-form blog posts or articles that demand a more structured approach. Similarly, when creating video or podcast content, ensure that the way you speak aligns with the personality you want to convey. Experiment with various styles until you find what works best for each format without compromising on authenticity.

Maintaining Consistency in Tone and Messaging

  • Create a style guide: Develop a document outlining guidelines for tone, vocabulary choices, formatting preferences, etc., which can be shared with any team members involved in creating content.
  • Edit ruthlessly: Review every piece of content before publishing – even if it means multiple revisions – ensuring alignment with your established voice.
  • Analyze feedback: Pay attention to audience reactions by monitoring comments and engagement metrics; use this data as an opportunity for improvement where necessary.
  • Audit regularly: Periodically review published materials (conducting a content audit) to identify any inconsistencies and make necessary adjustments.

Remember, consistency is key when it comes to expressing your unique voice. By adapting your style for different content formats and maintaining a uniform tone and messaging, you’ll establish a strong brand identity that resonates with your target audience. So go ahead – be unapologetically yourself, embrace the quirks that set you apart from the crowd, and watch as your authentic voice becomes an invaluable asset in growing your business.


In conclusion, finding your voice is a crucial step towards growing your business as a content creator. Embracing your unique personality, overcoming the fear of judgment, being unapologetically yourself, standing out in the online space, utilizing resources for self-discovery and consistently expressing your voice are all important aspects to consider when developing your brand’s voice.

Remember that finding your voice is an ongoing process and it takes time to develop. Don’t be afraid to seek mentorship or coaching if needed and always stay true to yourself while balancing professionalism.

For those eager to discover their voice as a content creator, Social Engines provides experienced help in constructing and expanding an impactful online identity.

Keith built a marketing agency with big clients like Remax, Manscaped, Dr Josh Axe, and Dave Ramsey, generating billions of views and hundreds of millions in sales. He's a former pro gamer and a psychology nerd!